As we gaze into the future of skincare, influencer collaborations remain a powerful strategy for brands. Looking ahead to 2025, a new wave of trendsetters and educators will shape the skincare landscape. In this blog post, I’ll highlight the best skincare influencers to collaborate with to grow your business better than ever.
Table of Contents
Top Skincare Influencers on Instagram
First, let’s check out skincare influencers on the most popular social media, Instagram:
Matt Randon (@mattrandon) – 1.3M Followers
Matt Randon, also known as Matteo Randon, is a popular YouTube star and social media influencer known for his expertise in skincare. He has built a significant following through engaging content on platforms like YouTube, Instagram, and TikTok.
- Followers: 1.3 Million
- Engagement Rate: 0.23%
- Niche: Skincare, Beauty
His videos receive 289K views, 4K likes, and 47 comments on average. 37% of his followers are from The United States, and 9.2% are from The UK.
Matt Randon has collaborated with several brands, promoting products that align with his skincare and beauty niche. Some include: K-beauty products, in-home laser hair removal, and other skincare brands.
Hanna Cheng-Bradshaw (@hannachengbradshaw) – 310.3K Followers
Hannah Cheng-Bradshaw is a Singaporean model known for her work in the fashion industry. Her engaging content on Instagram and TikTok, focusing on fashion, beauty, and travel, helped her build a strong following.
- Followers: 310.3K
- Engagement Rate: 2.57%
- Niche: Skincare, Beauty, Fashion, Lifestyle
Her videos receive 45K views, 7.9K likes, and 190 comments on average. Hannah’s followers are primarily from Singapore, China, and the United Kingdom
Hannah has collaborated with several well-known brands, including:
- Charles & Keith: Fashion accessories.
- Clarins: Skincare.
- Love & Co: Jewelry
Suitable Brands for Collaboration
Given his niche and audience, the following brands and products would be suitable for collaboration with Matt:
- Beauty and Skincare
- Lifestyle
Sharon Pak (@immbunny) – 150K Followers
Sharon Pak is an entrepreneur and social media influencer known for her work in the beauty and fashion industries. Here are some key details about her:
- Followers: 150K
- Engagement Rate: 1.35%
- Niche: Skincare, Beauty
Her videos receive 68K views, 1.2K likes, and 32 comments on average. 60% of her followers are from The United States, and 4% are from Australia.
Sharon Pak has collaborated with several notable brands, leveraging her influence in the beauty and fashion industries. Some of the brands and products she has promoted include:
- Zitsticka
- Insert Name Here (INH Hair)
- ColourPop Cosmetics
Suitable Brands for Collaboration
Given Sharon’s niche in beauty, fashion, and lifestyle, the following brands and products would be suitable for collaboration with her:
- Beauty and Skincare
- Hair Care
- Fashion
- Lifestyle
Candela Gallo (@canddegallo) – 447K Followers
Candela Gallo is another active skincare influencer on social media. She often posts about her skincare routines and favorite products, earning her the nickname “la morra del skincare” (the skincare girl) among her followers.
- Followers: 447K
- Engagement Rate: 6.58%
- Niche: Skincare, Beauty
Her videos receive 254K views, 29K likes, and 81 comments on average. 63% of her followers are from Argentina, and 5% are from Mexico.
Candela went viral through her relatable and authentic content, often filmed in her bedroom and featuring her pet cat. Additionally, her “10 min everyday makeup routine” video on YouTube contributed to her viral status.
Candela has collaborated with several brands, including:
- Bamba Swim: Swimwear
- Maison Margiela Fragrances: Fragrances
- Polène Paris: Bags
- Mistress Rocks: Fashion
- Wonderskin: Lip Liner and eyeliner
- Armani Beauty: Lip oi.
- Tower 28 Beauty: Blush
- Hourglass Cosmetics: Concealer and powder
- Chanel Beauty: Cream bronzer and other makeup products
- Benefit Cosmetics: Hoola bronzer
- L’Oréal USA: Telescopic mascara
- Gigi Bee Beauty: Eyeshadow
Suitable Brands for Collaboration
Given Candela’s niche in beauty, fashion, and lifestyle, the following brands and products would be suitable for collaboration with her:
- Beauty and Skincare
- Hair Care
- Fashion
- Lifestyle
Jourdan Sloane (@jourdansloane) – 743K Followers
Jourdan Sloane is another American influencer; she shares makeup tutorials, skincare routines, and beauty tips, often highlighting her favorite products.
- Followers: 743K
- Engagement Rate:1.76%
- Niche: Skincare, Beauty
Her videos receive 153K views, 13K likes, and 77 comments on average. 23% of her followers are from the United States, and 5% are from the UK.
Jourdan has collaborated with several well-known brands, including:
- Chanel Beauty: She has featured Chanel beauty products in her makeup tutorials and get-ready-with-me videos.
- Drunk Elephant: Known for its skincare products, which she often includes in her routines.
- CosRX: Another skincare brand she frequently uses
Suitable Brands for Collaboration
Given her niche in beauty, fashion, and lifestyle, the following brands and products would be suitable for collaboration with Jourdan:
- Beauty and Skincare
- Hair Care
- Fashion
- Lifestyle
Best Skincare Influencers on TikTok
Now let’s check out the top skincare influencers on TikTok:
Jasmin Saario (@jasminnlily) – 1M Followers
Jasmin Saario is a content creator known for engaging makeup and skincare videos on TikTok. Here are some key details about her and her TikTok presence:
- Followers: 1M
- Engagement Rate: 2.18%
- Niche: Skincare, Beauty
Her videos receive 200K views, 29K likes, and 63 comments on average. Jasmin’s audience is primarily from Finland, where she is originally from. The rest of her followers are mainly Americans.
Jasmin has promoted several beauty brands in her videos, including:
- Rhode Peptide Glazing Fluid
- Hourglass Cosmetics
- Charlotte Tilbury
- Huda Beauty
- Caiacosmetics
- YSL Beauty
- Wonderskin
- La Roche-Posay
- Anastasia Beverly Hills
- Givenchy Beauty
Suitable Brands for Collaboration
Given her focus on makeup and skincare, the following brands would be suitable for collaboration with Jasmin:
- Beauty and Skincare: Sephora, Glossier, Drunk Elephant.
- Makeup: Fenty Beauty, NARS, Urban Decay.
- Hair Care: Olaplex, Dyson, Briogeo.
Rochelle N. Stewart (@operation_niki) – 4.5M Followers
Rochelle N. Stewart, also known as operation_niki on social media, shares her passion for self-care and skincare through various platforms, including Instagram and TikTok. She regularly posts about her daily and nightly skincare routines, highlighting the products she uses and their benefits.
- Followers: 4.5M
- Engagement Rate: 10.95%
- Niche: Skincare, Beauty
Her videos receive 2.9M views, 200K likes, and 1.9K comments on average. 48% of her followers are from the United States, and 3% are from Brazil.
Rochelle has promoted several skincare products and brands, including Claudie.
Suitable Brands for Collaboration
Given her focus on skincare and self-care, the following brands would be suitable for collaboration with Rochelle:
- Beauty and Skincare
- Skincare
- Clean Beauty
Arielle Lore (@ariellelore) – 355K Followers
Arielle Lorre is a prominent skincare influencer known for her detailed and effective skincare routines. Arielle shares her skincare journey and tips across multiple platforms, including her blog, Instagram, and YouTube.
- Followers: 355K
- Engagement Rate: 2.18%
- Niche: Skincare, Beauty
Her videos receive 45K views, 1.2K likes, and 50K comments on average. Most of her followers are from the United States.
Arielle frequently highlights products that have transformed her skin, including:
- Jan Marini Skincare Management System: A comprehensive system she credits for significant improvements in her skin.
- Augustinus Bader Cleansing Balm: Used in her evening routine to remove makeup.
- DMK Melanotech Drops: Effective for reducing post-inflammatory hyperpigmentation
Suitable Brands for Collaboration
Given her focus on skincare and self-care, the following brands would be suitable for collaboration with Arielle:
- Beauty and Skincare
- Skincare
- Clean Beauty
Selina Da Silva (@selinadasilvaa) – 521K
Selina Da Silva is a beauty and lifestyle influencer known for her engaging content on TikTok and YouTube. Selina provides practical skincare tips and hacks to help her followers achieve healthy and glowing skin.
- Followers: 521K
- Engagement Rate: 5.86%
- Niche: Skincare, Beauty
Her videos receive 66K views, 3.1K likes, and 21 comments on average. 10% of her followers are from the United States, and 8% are from Germany.
Brand Collaborations
Selina has promoted several beauty and skincare brands, including:
- Popular Skincare Brands: She often features well-known skincare products in her routines and reviews.
- Makeup Brands: Selina collaborates with various makeup brands to showcase their products in her tutorials.
Suitable Brands for Collaboration
Given her focus on beauty and skincare, the following brands would be suitable for collaboration with Selina:
- Beauty and Skincare: Sephora, Glossier, Drunk Elephant.
- Makeup: Fenty Beauty, NARS, Urban Decay.
- Hair Care: Olaplex, Dyson, Briogeo.
Suggested Post: Top Makeup Influencers
Abby (@glogirlabby) – 92K Followers
GLOGIRLABBY, also known as Abby, is a popular skincare content creator on TikTok and YouTube.
- Followers: 92K
- Engagement Rate: 9.16%
- Niche: Skincare, Beauty
Her videos receive 83K views, 3.2K likes, and 29 comments on average. 75% of her followers are from the United States, and 4% are from the UK.
Abby has promoted several brands and products, including beauty, skincare, lifestyle, and travel.
Suitable Brands for Collaboration
Given her focus on lifestyle, beauty, and faith, the following brands would be suitable for collaboration with Abby:
- Beauty and Skincare: Sephora, Glossier, Drunk Elephant.
- Travel and Lifestyle: Airbnb, Samsonite, Fitbit.
- Faith-Based Products: Daily Grace Co., She Reads Truth.
Most Famous Skincare Influencers on YouTube
Now let’s move to YouTube and check out some of the best skincare influencers on this platform:
Lavish Krish (@lavish_krish) – 628K Followers
Lavish Krish, also known as Krishna, is a popular beauty influencer who is known for her content on hair care, skin care, and self-care.
She has a significant following on platforms like TikTok and YouTube, where she shares beauty tips, tutorials, and product recommendations. On TikTok, she has over 296,000 followers and 7.6 million likes.
- Subscribers: 628K
- Engagement Rate: 1.96%
- Niche: Skincare, Haircare, Selfcare
Her videos typically receive an average of 9K views. The majority of her viewers are based in Canada. Her total views on the platform are 177 million.
Lavish Krish has promoted a variety of brands and products, including:
- MAC Cosmetics
- CeraVe
- Skinfix
Suitable Brands for Collaboration
Given her niche, brands related to beauty, hair care, skin care, and self-care would be suitable for collaboration. Some examples include:
- Hair Care: Kérastase, Pantene, John Frieda
- Skin Care: CeraVe, SKIN1004, L’Occitane
- Makeup: MAC Cosmetics, Essence
Allison Baek (@allison_baek) – 33.9K Followers
Allison Baek is a content creator known for her engaging videos on skincare, beauty, and lifestyle. She has a YouTube channel with over 179 videos. One of her viral videos is called “My simple BUT EFFECTIVE skincare routine!” which reached over 1M views.
- Subscribers: 33.9K
- Engagement Rate: 3.14%
- Niche: Skincare, Self-care, lifestyle
Her videos typically receive an average of 3K views. The majority of her viewers are based in the United States. Her total views on the platform are 1 million.
Suitable Brands and Products
Given her niche, brands related to skincare, beauty, and lifestyle would be ideal for collaborations.
Tina Tanaka Harris (@TinaTanakaHarris) – 238K Followers
Tina Tanaka Harris is a popular YouTube content creator known for her beauty and skincare videos, particularly focusing on Japanese (J-Beauty) and Korean (K-Beauty) products.
- Subscribers: 238K
- Engagement Rate: 3.11%
- Niche: Skincare, Self-care, lifestyle
Her videos typically receive an average of 58K views. The majority of her viewers are based in the United States and Japan. Her total views on the platform are 26.82 million.
Tina has promoted various skincare and beauty products, including:
- Fresh Soy Face Cleanser
- ACWELL Licorice pH Balancing Cleansing Toner
- AXIS-Y Dark Spot Correcting Glow Serum
- Innisfree Volcanic Clay Mask
Suitable Brands and Products
Given her niche, brands related to skincare, beauty, and lifestyle would be ideal for collaborations.
Leeskin (@leeskincare730) – 98.9K Followers
Lee is a content creator focused on Korean skincare (K-Beauty). One of her popular videos is called “How to get clear skin without spending money,” which managed to get 551K views.
- Subscribers: 98K
- Engagement Rate: 3.11%
- Niche: Skincare, Korean skincare
Her videos typically receive an average of 58K views. The majority of her viewers are based in the United States. Her total views on the platform are 1 million.
Suitable Brands and Products for Collaboration
Given her niche, brands related to skincare, especially those focusing on Korean beauty products, would be ideal for collaboration.
Blueyoobin (@blueyoobin) – 86.4K Followers
Yoobin is another content creator focused on Korean skincare (K-Beauty). One of her most popular videos is called “Korean skincare routine + best products for acne-prone skin” which managed to get 1M views.
- Subscribers: 86K
- Engagement Rate: 3%
- Niche: Skincare, Korean skincare
Her videos typically receive an average of 200K views. The majority of her viewers are based in the United States and Korea. Her total views on the platform are 26.82 million.
Brands and Products Promoted
Yoobin has promoted various skincare products, including:
- Some By Mi
- Numbuzin
- Innisfree
Suitable Brands and Products for Collaboration
Given her niche, brands related to skincare, especially those focusing on Korean beauty products, would be ideal for collaboration.
How to Find The Best Skincare Influencers on Social Media?
Finding the best skincare influencers on social media can be overwhelming, but Ainfluencer makes it easy and efficient.
Ainfluencer is the Airbnb of influencer marketing, providing a seamless and cost-effective solution for brands and influencers to collaborate.
Unlike traditional approaches, which can be messy and risky, Ainfluencer offers a streamlined, secure, and transparent platform, leveraging AI to match brands with relevant influencers on Instagram and TikTok.
Why Ainfluencer Stands Out?
Let’s see why Ainfluencer is the best influencer marketplace for you:
- Cost-Effective Solutions: Ainfluencer is committed to being 100% free forever. This means no platform fees, allowing brands to allocate their entire budget to influencer collaborations and maximize ROI.
- AI-Driven Matching: Their sophisticated AI algorithm ensures that brands are matched with the most relevant influencers on Instagram and TikTok. By analyzing niche, audience demographics, and engagement metrics, Ainfluencer guarantees precise and effective pairings.
- Transparent Communication Channels: Ainfluencer’s built-in chat inbox facilitates direct and authentic communication between brands and influencers.
- Secure and Trustworthy Transactions: With their robust Escrow system and dedicated Resolution Center, both brands and influencers can engage in collaborations with peace of mind.
- Comprehensive Analytics: Ainfluencer provides detailed analytics at both the campaign and influencer levels, empowering brands to make informed decisions and optimize their strategies.
- Global Accessibility: Ainfluencer supports multiple languages and attracts a diverse range of influencers from around the world. This global reach enables brands to tap into international markets and influencers to expand their audience globally.
Conclusion
As we look towards 2025, the skincare influencer landscape is brimming with potential. By collaborating with these influencers, you can amplify your brand’s voice, showcase your products, and tap into diverse niches.
Also, don’t forget to use Influencer marketing platforms like Ainfluencer to find the best matches for your business and experience the best campaigns.
FAQs
Let’s check out some frequently asked questions about skincare influencers:
Q1. Who Is The Most Popular Skincare Influencer?
One of the most popular skincare influencers is Hyram Yarbro, who is known for his educational and engaging skincare content on YouTube and TikTok.