14 Top Australian Fitness Influencers in 2025

Top Australian fitness influencers are known for engaging content and impactful fitness journeys. The rise of Australian gym influencers showcases a diverse array of fitness enthusiasts who motivate their audiences through innovative workout routines and wellness tips.

This post will introduce you to some of the most influential Australian fitness influencers. If you need a different list or are looking for influencers who meet specific requirements for your business, you can try the best Influencer marketing platforms for guaranteed results. Check out the rest of this article to learn more.

Australian Fitness Influencers Instagram

Let’s first look at the best Australian fitness influencers on Instagram. So, let’s get started.

Amanda Bisk (@amandabisk)

Amanda Bisk is an Australian fitness influencer and former elite athlete known for her inspiring journey from pole vaulting to fitness coaching. After competing for Australia in the 2010 Commonwealth Games, Amanda faced chronic fatigue, which led her to reevaluate her approach to health and fitness. She transformed her struggles into a passion for wellness, becoming a trusted voice in the fitness community.

Her engaging Instagram content sets her apart from other Australian gym influencers. It focuses on holistic health, nutrition, and empowering workouts. Amanda’s authenticity and relatability resonate with her audience, contributing to her popularity.

She has collaborated with brands like Nike, Lorna Jane, and MyProtein, making her a valuable partner for health and fitness brands seeking genuine engagement. Brands that align with her values of health and wellness are ideal collaborators.

Niche: Fitness & Wellness

Engagement rate: 3.5%

Followers: 634K followers

T O R I S S T O R Y (@ttorisstory)

Tori Singleton, known online as T O R I S S T O R Y, is a remarkable voice in the fitness world. A professional athlete turned influential content creator, Tori shares her inspiring journey of resilience and recovery after facing glandular fever, tonsillitis, appendicitis, and the challenges of regaining her health. Her authenticity and openness about mental health, weight gain, and cystic acne have made her a standout among female Australian fitness influencers.

Tori sets herself apart on Instagram with her relatable content, detailed fitness routines, and motivational storytelling. Her candid approach to balancing fitness, recovery, and personal growth resonates deeply with her followers. With an engaged audience and a reputation for transparency, Tori is a trusted figure in the gym community.

Tori has partnered with wellness brands, skincare companies, and athletic apparel businesses. Future collaborations best suit health, fitness, and recovery-focused brands, such as supplement companies, activewear, and mental health platforms. Tori Singleton is ideal for brands seeking relatable, authentic female Australian fitness influencers.

  • Niche: Fitness, recovery, and wellness
  • Engagement rate: 4.5%
  • Followers: 47.6K
  • Contact (Email): tori@vivemanagement.com.au 

Libby Babet (@libbybabet)

Libby is a prominent figure in the health and fitness industry, known for her dynamic approach to wellness. Her journey began at age 12, overcoming bullying through sports, and later, she transformed her life after battling chronic hypertension. This personal experience fuels her passion for helping others achieve their fitness goals.

Libby is also the founder of several successful businesses, including The Upbeat and Chief Nutrition. What sets Libby apart from other female Australian fitness influencers is her authentic connection with followers and her commitment to simplifying nutrition and fitness.

She actively engages on platforms like Instagram and ZOVA (a fitness app), sharing relatable content that resonates with her audience. Brands such as Lorna Jane and Woolworths have collaborated with her, making her an ideal partner for health-focused companies looking to reach a passionate community.

Niche: Health and Fitness

Engagement rate: 0.24% (Instagram average 1.47%)

Followers: 33.9K followers

Contact (Email): info@libbybabet.com

Suggested Post: Top Fitness Influencers 

ELLIE GATTARI ❀️‍πŸ”₯ (@fit_byellie)

Ellie founded Fit By Ellie, an online coaching business based in Melbourne. With her relatable approach and dedication to empowering women through fitness, she gained popularity on Instagram. Unlike many female Australian fitness influencers, she emphasizes community and personal growth over perfection. Since launching her influencer career, Ellie has actively engaged with audiences on Instagram and other platforms. She has collaborated with brands like Rival The Label and is an ideal partner for health-focused companies seeking authentic connections.

Niche: Online fitness coaching

Engagement Rate: 39.11% 

Instagram Followers: 88.4K followers

Contact (Email): info@fitbyellie.com

CHONTEL DUNCAN (@chontelduncan) 

Chontel is a celebrated Australian fitness influencer, personal trainer, and model known for her dynamic approach to wellness. As the founder of HIIT Station and creator of the popular FIERCE workout program on the Sweat app, she has built a strong community around her fitness philosophy. Her authenticity and relatable content set her apart from other Australian fitness influencers on Instagram, where she has attracted over 1.2 million followers. 

She began her influencer journey by sharing her fit pregnancy experiences, which resonated with many. Active on platforms like Instagram and the Sweat app, she has collaborated with brands such as Lorna Jane and FitBit. These partnerships highlight her influence in the fitness industry, making her an ideal collaborator for health-focused brands.

Niche: Fitness and wellness

Engagement rate: 3.8%

Followers: 1.2 million

Contact (Email): info@chontelduncan.com

Australian Fitness Influencers TikTok

We shouldn’t forget the impact of TikTok influencers in connecting with the younger generation. So, let’s get to know some of the popular Australian gym influencers and models on TikTok.

Rebecca Louise ( rebeccalouisefitness)

Rebecca Louise is a dynamic fitness professional, wellness coach, and influencer who has captivated millions with her inspirational journey and practical approach to health and fitness. Rebecca’s high-energy workout tutorials, motivational content, and genuine relatability have set her apart from other fitness influencers on platforms like TikTok.

Rebecca began her influencer journey over 10 years ago by sharing fitness videos on YouTube. She’s active on Instagram, TikTok, and her podcast “It Takes Grit.” She has a substantial following across platforms and provides workout routines, recipes, and motivational coaching.

Rebecca has collaborated with fitness and wellness brands like Gymshark, Lululemon, and Herbalife. Her partnerships highlight her commitment to empowering her audience. Brands focused on activewear, nutrition, or wellness technology would be ideal for future collaborations.

Niche: Fitness and wellness

Engagement rate: 0.13%

Followers: 504.5K TikTok Followers

Sharelle Grant

Sharelle is an Australian fitness model, midwife, and personal trainer recognized for founding the Women’s Health Movement. With a mission to empower women to take control of their health, Sharelle combines her medical expertise with her passion for fitness, making her an influential voice in the industry.

Sharelle stands apart from other fitness influencers due to her holistic approach to wellness, focusing on body, mind, and soul. She actively engages with her audience on Instagram and TikTok, sharing workout routines and motivational content. Brands such as My Muscle Chef and True Protein have collaborated, making her an ideal partner for health-focused businesses.

Niche: Women’s health and fitness

TikTok Followers: 150.2k followers

Adam Sullivan

Adam Sullivan is a prominent Australian fitness coach and the CEO of Evidence-Based Training (EBT), known for his innovative online training and nutrition programs. Growing up in western Sydney and relocating to the Gold Coast at 19, Adam pursued an Exercise and Sport Science degree at Bond University. He has gained fame as “Australia’s most successful personal trainer,” with 92K followers on Instagram and 449.5k on TikTok, where he shares fitness tips and personal insights.

Adam’s evidence-based approach to training distinguishes him from other fitness influencers. He emphasizes practical results and client transformations. His engaging content often features before-and-after success stories from clients who have experienced significant changes through his EBT program. As an influential Australian male fitness model, he continues to inspire others in their health journeys while building a successful fitness empire.

Niche: Online fitness coaching

Engagement rate: High

TikTok Followers: 449.5K Followers

Andrew Pap (@andrew_pap_)

Andrew Pap is a dynamic Australian fitness coach and influencer known for engaging content and innovative training methods. He has gained popularity through his unique approach to boxing and fitness, which combines high-energy workouts with motivational coaching. Active on platforms like TikTok and Instagram, Andrew showcases his training techniques and personal fitness journey, attracting a loyal following.

With over 170K followers on Instagram, Andrew stands out among top Australian gym influencers for his relatable style and practical advice. He has collaborated with brands like Hustle Boxing and is an ideal partner for fitness apparel and health-related companies.

Niche: Fitness coaching

Engagement rate: High

Followers: +130 TikTok Followers

Asha Burnley (@ashaburnley)

Asha is a leading Australian fitness coach and author of the E-book Eat Amazing. With a strong focus on women’s health, Asha empowers women through innovative fitness programs integrating health, nutrition, and mindfulness.

She has built a community around her private fitness studio and offers online mentorship through Angel Academy. Asha’s engaging content has garnered her 22.8k followers on Instagram, where she shares transformation stories and wellness tips. Her unique approach, emphasizing holistic health and personal empowerment, sets her apart from other fitness influencers.

Asha has collaborated with various health and wellness brands, making her an ideal partner for companies looking to connect with women seeking a healthier lifestyle.

Niche: Women’s health and fitness

TikTok Followers: 3397 Followers

Australian Fitness Influencers YouTube

Now, let’s take a look at some of the top Australian fitness influencers and models on YouTube:  

Nathan McCallum

Nathan is a prominent male Australian fitness influencer and blogger born in Sydney on July 12, 1988. He gained fame through his blog, Bangarang, which he started in 2011, focusing on fitness, fashion, and music.

Nathan transitioned from visual merchandising to fitness coaching, emphasizing a holistic approach to wellness through his business, Milestone Strength. His popularity stems from his engaging content, which combines aesthetics with practical fitness advice. 

Unlike many influencers who focus solely on workouts, he integrates lifestyle elements, making him relatable and inspiring to his audience. He actively shares his journey on platforms like Instagram, boasting over 800,000 followers and an impressive engagement rate. Brands such as Gymshark and fitness-related companies have collaborated with him. Nathan’s unique blend of fashion and fitness makes him an ideal partner for brands looking to reach a diverse audience interested in health and style.

Niche: Fitness and lifestyle

YouTbe subscribers: 73.5K 

Eugene Teo

Eugene is a renowned Australian fitness influencer and YouTube star. Known for his calm demeanor and cinematic workout videos, Eugene is active on multiple platforms, including YouTube and Instagram, where he shares insights into training and nutrition. He founded the Ganbaru Method, a fitness app to enhance users’ training experiences. His collaborations include brands aligned with health and fitness, making him an attractive partner for businesses seeking to engage with a dedicated audience.

Niche: Fitness Education

YouTube Subscribers: 997K subscribers

Tanya Poppett

Tanya is a dynamic Master Trainer and Fitness Coach recognized for her engaging blend of Strength, HIIT, Maintenance, and Mobility workouts. With qualifications including Certificates 3 and 4 in Fitness and pre and postnatal training, she has built a strong online presence since starting her fitness journey.

Tanya stands out among other fitness influencers by delivering motivational content that resonates with her audience, particularly new mothers. Her active platforms include Instagram, where she boasts 349.2K followers and shares daily workout inspiration. Tanya has collaborated with brands like Adidas Australia, My Muscle Chef, and True Protein.

Her unique approach to fitness and wellness makes her an ideal partner for brands targeting health-conscious consumers. As one of the leading Aussie fitness influencers, Tanya continues to inspire confidence through movement while balancing her role as a young mother.

Niche: Fitness coaching

Followers: 1.15K  YouTube subscribers

Michelle Bridges

Michelle, born October 20, 1970, is a well-known Australian personal trainer, author, and TV personality. She became famous as a trainer on The Biggest Loser from 2007 to 2015, where her motivational style connected with viewers. Michelle also runs an online program called β€œ12  Week Body Transformation”, which has helped thousands reach their fitness goals. 

Her unique mix of tough love and compassion makes her stand out. Michelle interacts with her audience on Instagram and Facebook, sharing fitness tips and healthy recipes. She has worked with brands like BIG  W, Nature’s Way, and Adidas Australia, making her a great partner for health and wellness brands. As a top Australian female fitness YouTuber, Michelle inspires many through her work and advocacy for healthy living.

YouTube Followers: 4.24K subscribers

How to Find the Right Australian Fitness Influencers for Your Brand? Meet Ainfluencer 

Ainfluencer has emerged as one of the best influencer marketplaces for brands seeking effective and reliable influencer marketing solutions. As a game-changing DIY platform, it bridges the gap between businesses and top influencers on Instagram and TikTok. So, it is easy to find Australian gym influencers who align with your brand’s niche, values, and target audience with Ainfluencer, which has over 1 million influencers in its database.

One standout feature is its AI-powered matching system, which saves time by connecting brands with the right influencers based on engagement rates, audience demographics, and campaign goals. The platform ensures campaigns resonate with your target market while avoiding mismatched partnerships. Additionally, Ainfluencer employs an Escrow payment system for added security, guaranteeing secure, transparent transactions for worry-free collaborations.

Want to find more Australian fitness Influencers? Try Ainfluencer for Free.

Budget constraints? Ainfluencer solves this by being 100% free for brands with no platform fees. You can test the platform, find and negotiate with influencers, and only pay for successful collaborations. Additionally, its end-to-end influencer campaign management simplifies the process, from creating offers to tracking ROI, saving time for busy marketers. If you want to build long-term relationships and impactful campaigns, try Ainfluencer now

Conclusion 

The world of Australian fitness influencers is diverse and inspiring, featuring individuals who excel at motivating their audiences through innovative workouts, personal wellness journeys, and relatable content. From elite athletes like Amanda Bisk to transformational coaches such as Tori Singleton, these influencers have proven their impact across platforms like Instagram, TikTok, and YouTube. Their dedication to fitness, wellness, and authenticity makes them valuable partners for health-focused brands looking to connect with engaged communities.

Ainfluencer is the go-to solution for simplifying the process of finding the right influencer. This powerful influencer marketing platform seamlessly connects brands with top Australian fitness and gym influencers. Its AI-driven matching system ensures brands collaborate with influencers who align with their goals, values, and audience. With no platform fees and end-to-end influencer campaign management, Ainfluencer streamlines the process, helping brands achieve impactful results in their influencer marketing campaigns. 

FAQs

Now, let’s answer some of your frequently asked questions about Australian gym influencers. 

Q1.  What Is the Cost of Collaborating with Australian Fitness Influencers?

The cost of collaborating with Australian gym influencers can significantly vary, influenced by factors such as the influencer’s follower count and engagement rate. From micro-influencers charging a few hundred dollars to top-tier influencers commanding thousands, the pricing spectrum reflects their reach and influence. Ainfluencer has a proven record of successfully working with Australian gym influencers, ensuring your campaign delivers authentic engagement and maximum return on investment.

Q2. What Are Key Tips for Brands Looking to Collaborate With Australian Fitness Influencers?

When collaborating with Australian fitness influencers, brands should focus on these essential tips to ensure further success:

  • Research Influencers Carefully: Identify Australian fitness influencers whose audience and niche align with your brand values.
  • Prioritize Authenticity: Seek influencers known for genuine, relatable content that promotes healthy lifestyles.
  • Set Clear Expectations: Establish transparent campaign goals and deliverables.
  • Allow Creative Freedom: Provide guidelines but let influencers create content that matches their unique style.
  • Stay Compliant: Ensure all partnerships follow Australian regulations for influencer marketing and disclosure practices.

 Q3. How Can I Work with Fitness Influencers in Australia?

To successfully collaborate with fitness influencers in Australia, identify influencers whose content and values align with your brand and resonate with your target audience. Focus on engagement metrics rather than just follower count. Communicate your campaign goals, content style, and deliverables to ensure a smooth partnership. Additionally, comply with local regulations and track campaign performance to measure ROI. You can utilize a free influencer marketing platform called Ainfluencer to find reliable gym influencers and manage effective influencer marketing campaigns all in one place.

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