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The best time to post on Instagram in 2021

The number of Instagram users is increasing every day; that’s why reaching people might seem more complicated than it used to be! But the good news is that by knowing the best time to post, you can reach a lot of people and convert your followers to customers.

You might have heard that sharing a post on Instagram is effective, but have you ever considered the best time to post on Instagram? Publishing Instagram posts at the best time have a lot of benefits such as increasing the engagement rate, getting more views, likes, and comments, and more.

Surprisingly, the number of businesses that use Instagram is increasing as well as ordinary Instagram users. If you are a business, you should do your best to be a step ahead of your competitors. Moreover, the researches show that 7 out of 10 Instagram hashtags are branded hashtags.

If you want to skip the article, and you are looking for the best Instagram management and scheduling tool, you shouldn’t miss AiSchedul. Give it a try and schedule your posts in a flash!

Instagram’s algorithm about the best time to post on Instagram

Instagram’s algorithm has changed over a period of time. The algorithm of showing posts to followers has changed; Nowadays, Instagram cares about consistency and sharing posts often. Always have Instagram post ideas by AiSchedul.

The Instagram algorithm is the reason for what you see in your Instagram feed; Instagram shows the recent posts on top of the feed, based on its algorithm.

Sounds great, right?

The best way to take advantage of the mentioned Instagram algorithm is to be active on Instagram when most of your followers are active and online on the platform. Then, you’ll get the chance to show off your brand, service, or product!

Besides, it would help if you keep in mind that only posting at the best time won’t guarantee being seen by many users. In other words, you should be aware of all the important elements that help your post to be on top of your followers’ Instagram feed.

Ready to reveal the secret?

Here you go!

  • The time when most of your followers are active
  • Considering your followers’ location spread
  • The time zone difference
  • The importance of the niche you are working on
  • Your followers’ interest
  • Days of the week
  • Your audience’s worktime breaks
  • The quality of photos or videos you share

How to find the best time to post on Instagram?

Since using Instagram is not limited to a specific country, users use Instagram in different time zones, meaning that the best time to post on Instagram varies from a country to another.

Moreover, the country you live in, might have a different time zone from your audience. That’s the time you should find out a way to know about the best time to post on Instagram based on your audience’s location.

Finding the best time to post is pretty easy! Let’s imagine a user’s typical day:

What would be the first thing that a person does right after waking up?

Users who have a lot of Instagram followers are eager to know what has happened while they were asleep. So, the first thing they do in the morning is checking their Instagram account to know what has happened while they were asleep.

 As the studies show, people check their emails and socials, including Instagram in the morning while they are in bed, on a table eating breakfast or while they are in a taxi, bus, or subway going to work. That’s why posting early in the morning is recommended during the workdays.

And there is more!

There are still some chances left!

Another best time to post on Instagram would be lunchtime, while users eat lunch and check the Instagram feed at the same time.

If you are busy at lunchtime or just busy with other socials, you can leave the posting process to an Instagram scheduler such as AiSchedul and feel free about the rest of it!

The other best time to post is the after work or after school time, while people are relaxing and checking their socials.

Tip: If you have a business Instagram account, you can easily analyze your followers’ activity on Instagram, such as the time and day they are most active, their gender, age, etc.

When is the best time to post on Instagram?

Knowing the best time to post is a smart way to be seen by a wave of Instagram users and getting a high engagement rate.

Here is the best time to post on Instagram at a glance, which shows the global engagement rate. To get more detailed information, keep reading.

Source: https://sproutsocial.com/insights/best-times-to-post-on-social-media/

Obviously, Instagram users won’t act the same every day of the week! That’s why there are different best times to post for every single day.

 Best time to post on Monday:

That’s the beginning of the week, and users might not be exited as they are on weekends. So, you should do your best to share an energetic post to encourage users to become interested in your post.

The best time to post on Mondays would be 6 a.m. 8 a.m. 10 a.m. and 10.p.m.

Best time to post on Tuesday:

Tuesdays would be better days than Mondays, and users would be more active on the platform. Try posting at 2 a.m. 4 a.m. 5 a.m. and 9 a.m.

Best time to post on Wednesday:

Wednesday is known as the best and golden day to post on Instagram! Researches show that you can get a high engagement rate by posting on Wednesdays. If you don’t want to miss posting on golden days and hours, the best idea is using an Instagram scheduler such as AiSchedul which lets users schedule posts on a mac, windows, etc. 

Post photos and videos at 5 a.m. 7 a.m. 8 a.m. 3 p.m. 4 p.m. and 11 p.m. on Wednesdays.

Best time to post on Thursday:

Thursday is another best day to post on Instagram that helps you reach a high engagement rate.

Post at 5 a.m. 9 a.m. 11 a.m. 12 p.m. 3 p.m. 4 p.m. and 7 p.m.

Best time to post on Friday:

The only best time to post on Fridays would be 5 a.m. 1 p.m., and 3 p.m. Posting on Friday nights is not recommended at all since many people are enjoying their time while being out and planning for the weekend. As a result, people won’t have enough time to check their Instagram or other social media accounts.

Best time to post on Saturday:

Saturdays won’t get you the high engagement rate since it is people’s day off! So, we should expect people to check their phone and Instagram right after they get up or while they are eating their breakfast.

If you have prepared posts to share on Saturday, you should post at 11 a.m. 7 p.m. and 8 p.m.

Best time to post on Sunday:

If you think that Sunday is the worst day to post on Instagram, then you have hit the nail on the head! Typically, many people plan to have fun on Sundays and spend less time on social media. However, it doesn’t mean that users won’t check their Instagram account at all.

Studies show that the best time to post on Sundays would be 10 a.m. and 12 p.m. and 2 p.m.

If your followers are not from a specific country, it means that they are from different time zones with the different best times to post. Therefore, using an Instagram scheduler might help to post several times a day.

Although we mentioned the best times to post on Instagram, the truth is that there are no exact best times to post on Instagram, and the best time to post may vary from an account to another.

Use an Instagram scheduler to post at the best time on Instagram:

Certainly, all the businesses on Instagram want to become popular and be seen by many users, which needs a smart strategy, such as using an Instagram management tool. AiSchedul would be the one that can help you promote your account by providing the scheduling tool, monitoring tool, and more. AiSchedul’s scheduling tool provides the following features:

  • Schedule Instagram posts and stories
  • Design posts and stories before publishing
  • Add effects, emojis, tags, etc. before publishing
  • Add carousel posts
  • Manage multiple accounts
  • Repost any content
  • Schedule post deletion
  • Search hashtags

AiSchedul pricing and plans

AiSchedul offers three different plans at a very affordable price that lets users choose the one that fits them the best. It has the “free,” “starter,” and “pro” plans.

The last word

Now you know about the best time to post on Instagram. Try posting at the mentioned times, and get a high engagement rate, more views and likes, more followers, and more!

What are your experiences about the best time to post on Instagram? We are all ears to hear your experiences and ideas.

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