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Creative ideas for your next Instagram giveaway + tools

Social networks are the perfect channel to interact with your followers and potential audience. Running an Instagram giveaway will not only allow you to increase the number of interactions, but you will also gain brand visibility, promote products or services, grow the number of followers, achieve conversions or expand your database, thanks to obtaining qualified leads.

 The greater that engagement, the more prominent the commitment they have with your brand will be. A very good option to encourage engagement on the part of your followers is to do a giveaway on Instagram. 

Do you need ideas for Instagram giveaways? 

Do you know what dynamics that brands use the most? 

In this article, we will talk about 7 giveaway ideas that you can use for your Instagram.

7 Ideas For Instagram Giveaways

Surely on some occasion, you have seen or participated in Instagram sweepstakes of the type: “Like the post, leave a comment, mention a friend and follow this profile, right? 

So if you want to know how it affects your brand you can also give it a try and see for yourself. 

Keep on reading ” If you need ideas for your giveaways on Instagram”.

Starting with the most common one:

Instagram Giveaway idea #1 Like Post to Win

Give ‘Like’ is the start action to increase the engagement of a profile and the one that makes the least effort for the users, even if they are not already one of your followers, they still can be a part of the competition.

 Asking them to give a like on the publication is a very simple step and it can give you a good number of ‘Likes’ to your Instagram giveaway and your account.

Giveaway Idea #2 Tag Friends

Mentioning/Tagging friends in the comment section are by far the most popular amongst everyone on Instagram. 

Simply ask your followers to @mention their friends in the comments, you can ask them to tag 2 or 3 users or more.

The key is to be reasonable: that the effort that this action implies is justified by the prize they can get. The objective pursued with this action is none other than to attract participants who can become followers. Create a call effect and that you generate virality with your Instagram giveaway.

Giveaway Idea #3 Become a Follower

You can ask them to follow your account, a great way to increase Instagram followers. 

Furthermore, you can collaborate with another brand or Instagram user, so in this case, you can ask your followers who like to be in the contest to give both accounts a follow.

For those users who are already following you, you can ask them to also tag friends in the comment section. 

This is a way to get more Instagram followers or expand your market that can be useful.

Giveaway Idea # 4 Share Post Via Instagram Stories

Instagram stories are a great way to grow business on Instagram users tend to spend more time viewing Instagram stories, also with the new algorithm rules, your publications might not pop up on everyone’s feed.

So while managing a giveaway, ask your followers to also share your post through Instagram stories, this way, your brand will increase in visibility, more users view your post and it leads to higher growth.

So don’t forget to include the “sharing post feature” on your giveaways.

Giveaway Idea # 5 Photo Contest

This example is widely used by clothing, food, and accessory brands. The idea is quite simple: upload a photo using our product and use the # tag to enter for great prizes.

For Example:

  • Upload an image with our product and the #hashtag
  • Upload an image with our product and share it on your Instagram stories + Tag our brand

You can also share the photos that entered the contest on your Instagram stories and use the Pol Feature for people to vote, so whoever gets the highest vote, gets to win the special award. 

Giveaway Idea # 6 Ask Questions

Another bright approach to get your followers engaging with your content is to simply come up with a controversial question, and then ask them to comment on the correct answer.

Whoever guessed the right answer, will be participated in the contest. 

Giveaway Idea # 7 create your own hashtag

If the participation mechanism is going to consist of the user having to upload a photo or video to their profile, you must create your own hashtag to be able to monitor it.

In this type of giveaway on Instagram, you must first establish a new hashtag for that giveaway. Through this, you will be able to identify all those who participated and see if they complied with the rules you established.

Instagram Giveaway Rules

While running a giveaway, you have to be transparent about the following points:

  • Start date of the contest
  • The prize to be awarded and its value
  • Deadline to participate
  • How to participate in the Instagram giveaway or contest
  • Date when the winner is to be announced
  • How the winner will be chosen
  • Number of winners

Instagram Giveaway Tool You Must Use

You can do contests on social networks manually, but you can also carry out these types of actions on the networks with tools to help facilitate the process and save time.

AiSchedul is an excellent tool that comes with multiple features including running automated giveaways.

Everything runs faster and easier with this tool.

First thing first, you get to schedule your images and videos. 

The second step is to specify the actions a user needs to take to receive their reward, such as tagging other users, using a #tag, or following your page. 

When you use AiSchedul as your Instagram management tool, it plans everything for you, at last, the tool chooses winners for you and automatically informs them by sending a DM.

Isn’t that amazing? Choosing a winner might be the most tricky part of running a giveaway because you have to manually go through tags and followers and see who followed the rules.

But with Aischedul your winner will be chosen automatically fair and square! And they will be informed right away.

Instagram giveaway picker of AiSchedul

The process of picking a winner fairly from all those giveaway contest participants is not as easy as it may seem. You have to check all the entrants to make sure if they are qualified to win (qualified entrants are those who have followed all the contest rules, including leaving comments, liking the post, following your account, tagging friends, and whatever the rules are).

After that, it’s time to pick the winner. Picking the winner manually is kind of impossible and unfair. So you need an app to give you a hand in the process of picking the winner.

Wait! You don’t need a separate app since AiSchedul provides you with a giveaway picker feature as well.

So the easiest way to randomly pick winners from your likes, followers, comments, etc., is the AiSchedul giveaway picker.

Try AiSchedul’s giveaway picker

Final Thought

Instagram giveaways bring brand awareness and grow your followers automatically; if you haven’t run a giveaway yet, then you are missing out on a lot. Get started, use the tips that we covered in this article, and for starters, use the automated tool (AiSchedul)  we introduced to help you run the most professional, organized giveaway ever!

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