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With over 130 million users tapping on shopping posts every month, Instagram ads are a great way to reach a new audience beyond your followers.
You can adopt 3 approaches to running ads on Instagram:
Additionally, there are 2 ways to pay for your Instagram promotions:
In a word, Instagram ads are a great way to grow your business organically, and once you are ready to advertise, you can control how much you wish to spend on your promotions.
In this article, we are going to discuss the best ways to run Instagram ads and how to set the right budget for them.
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Instagram ads are the kind of posts that a business has paid to be promoted on Instagram. Although they look very much the same as regular posts, Instagram ads are identified by a “sponsored label.”
And the most convenient way of promoting a post is to create ads directly from Instagram. The following is a simple guide to creating ads directly within the app.
You can only create ads once you have converted your profile to professional. Here is how you can switch your personal account to a professional profile.
Step #1 – First, you need to go to your profile on Instagram and tap the three lines icon to access “settings.”
Step #2 – Once you have entered settings, tap account. Then, you need to scroll down and tap “switch to a professional account.”
Step #3 – Next, you need to tap continue until you see a page where you can search a category or choose from the list of its suggested list.
Step #4 – Finally, you can add your personal information and tap “done.”
After you switch to a professional account, you can pay to turn any post and story into an ad without leaving the app. All you need to do is tap “promotions.”
Next, you should tap “Create Promotion” at the bottom, and choose the post you wish to publish as an Instagram ad.
Tap “Next” at the upper-right corner of your screen. If you didn’t link to a Facebook Page when you set up your Instagram professional account, you would be prompted to connect a Page. You can choose an existing Page or tap Skip.
Then, you need to choose your destination, audience, and budget. Tap “Next,” and in the end, tap “Create Promotion” under the “Review.”
Use your sponsored posts to reach new people. Moreover, you can choose who sees your ads in order to control how much you spend. You can also track your performance so that you can get better with every ad.
If you manage a Facebook Page, you can link an Instagram account to that Page. The advantage of creating ads from your Facebook is that your ads can appear on both your Facebook page and Instagram profile.
The following is a guide to creating Instagram ads from your Facebook page.
First, you need to decide the format of your ad. Here are different formats you can choose from.
Pick a name that sounds relative to your ad. Additionally, it has to sound intriguing and attractive.
In the Placements section, you can decide where your ads will appear on Facebook and Instagram.
The Facebook Ads Guide provides design specifications and technical requirements across each format and placement to help you with dimensions, file sizes, character limits, and more.
Start by choosing the format of your ad. All the recommended image and video specifications are listed in the Facebook Ads Manager by the section to upload your media files.
To increase your reach and impression, you can use the following objective for your ad campaign.
Step #1 – Create your campaign in Ads Manager. Write a name, choose your category, and add images, contact info, or other details for your description.
Step #2 – Next, set your Audience. Then, to use location targeting, you need to enter your business address. You can also choose an option from the dropdown menu to include or exclude people who live in or are visiting that area. Keep in mind that you can Select Add Locations in Bulk if you have multiple stores and don’t want to enter a long list of addresses.
Step #3 – Then, choose your placement. If you select automatic placements, your ad will appear both on your Facebook page and Instagram profile.
Step #4 – After that, set your budget. Campaign budgets can simplify campaign setup and reduce the number of budgets you have to manage manually. You can choose between daily budgets or lifetime budgets.
Step #5 – To show your ad to people as many times as possible, you should use “Advanced Options.”
Step #6 – Finally, Create your ad. Choose the format of your ad. You can also add a map card with directions to your business. Then Fill in the Text, Headline, Destination URL, and a call-to-action button. Click “Confirm” and publish your campaign.
The minimum budget for advertisers is 1$ per day. However, CBO (campaign budget optimization) is likely to be slightly different. For CPC (cost-per-click) advertisers pay $0.20 to $2 per click. For CPM (cost-per-impressions) advertisers pay $6.70 per 1000 impressions.
For both campaign budgets and ad set budgets, you can choose whether your budget applies to each day or the whole duration of your campaign.
In fact, you have control over the budget you set, whether it is 5$ a week or 50,000$. However, it is important to know that ad placement is not everything. Your budget plays a major role in highly targeting your audience.
Managing your Instagram ads, choosing the right marketing strategy, and consistency are the main factors to stand out for Instagram marketing. So, using a scheduling and generator tool can be very effective in keeping an eye on everything.
We recommend using AiSchedul, and here is why.
Schedule your content to be posted automatically. Your content could be set to be posted on your feed, story, or IGTV. Besides, it could be created in any format you like; for instance, it could be a photo, a video, or a carousel post.
Generate the right hashtags for your content with its hashtag analytic tool.
Send automated direct messages and have them sent to users you choose.
The link you place in your bio is inseparable from your Instagram profile. A link to your main website is the most common choice, but you can also link to your online store. So, use AiSchedul to Share multiple links to your Instagram bio.
Instagram contests are an effective, creative, and simple way to promote your Instagram page as you also show your audience how much you care about them. Furthermore, it is important to be fair when it comes to rewarding the winners based on the rules you set. Consequently, it is a good idea to create a contest and pick the winners automatically to be rewarded with AiSchedul.
Instagram ads are a perfect way to grow your audience and improve your discoverability and recognition. Besides, you can use this guide to choose the right method to create an ad on Instagram.
In addition, you can decide on the costs of your ads regarding your needs and aims.