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The ultimate guide for running an Instagram giveaway

When you choose this article, it literally means you know that Instagram is one of the most important social media marketing platforms. Instagram giveaway plays a prominent role as a powerful tool for your business to grow online. Indeed, Instagram giveaways increase likes, shares, follows, engagement rate, and growth.

Today, we are going to give you everything you need to know to make your Instagram giveaway.

However, if you are busy or even not interested in learning about the Instagram giveaways, let AiSchedul be your Instagram manager.

AiSchedul consists of a team of experts who will help you manage your Instagram account. Actually, it is there for you to boost your Instagram engagement in different ways, including an Instagram giveaway.

What are Instagram giveaways?

If you are an Instagram lover and spend considerable time on Instagram, you have possibly seen various giveaway posts from different accounts. Instagram giveaways are a new Instagram feature in which Instagram accounts promise to give away a prize to a lucky winner according to particular requirements.

The prize could be an extraordinary thing, or on the other hand, it could be something worthless. Regardless of the value of the giveaway prize, Instagram giveaways provide you with a great opportunity to attract new potential followers.

Why are Instagram giveaways good for Instagram growth?

Day by day, Instagram becomes more competitive. So, you had better learn something new to help you stand out. We definitely recommend Instagram giveaways based on some reasons, which are given below;

  • It encourages your followers to share your specific content
  • Giveaway enables you to increase your followers

It would be best if you consider that the more people get involved in the giveaway campaign, the more your post will be shared, and would bring many viewers to your Instagram account. As a result, you gain more followers and more shares; then the cycle continues.

How to use the Instagram giveaways for growth?

In an Instagram giveaway campaign, you give a gift in return for what your audiences do. There are different typical giveaway requests below that help you boost your Instagram engagement.

  • Follow to win a giveaway

This is one of the simplest giveaway conditions. You want people to follow you, and then they participate in giveaway campaigns.

  • Tag someone to win a giveaway

You ask people to leave a comment and tag their friends. You can also specify the number of tags.

  • Like to win a giveaway

It would be the simplest way to participate in giveaways. You ask people to follow you and like a post, then they would enter as a participant.

  • Post a picture to win a giveaway

You can ask your followers to share a picture of your product on their Instagram feed. You should ask them to use specific hashtags, enabling you to track them.

  • Share a specific post to win a giveaway

You can ask your followers to repost your post on their Instagram feed with specific hashtags.

Pro tip: You should remind your followers that only public accounts can participate in this kind of giveaway campaign since you are not able to track hashtags on private accounts.

  • Enter to win a giveaway

You can ask your followers to enter your website or add their email to your website’s subscription section. As a result, not only can you drive traffic to your website, but also you can get your audience’s emails for further communication. After your followers tap on the website link in your Instagram bio link and enter, they will participate in a giveaways campaign.

You can combine any of the above to make your own Instagram giveaways. But before you create multi-step giveaways, be sure that your intended gift is worth it for your audiences to take different steps to enter.

Let’s take a look at the example below:

In its Instagram giveaway caption, Moritz Leitner requests different things and combines like, comment, and tag.

How to set up Instagram giveaways?

Definitely, Instagram giveaways increase your followers and boost your Instagram brand engagement. Here are a couple of things that you should consider when you decide to use Instagram giveaways for your business and growth on Instagram.

1.Pick the prize for your Instagram giveaways

When you decide to run an Instagram giveaway, as the first step, you should choose the right prize. What do we mean by the right prize? It is true that the more precious your prize is, the more people would be interested in participating in your giveaway. Generally, it would be better if the prize is something related to your business.

For example, “handmadebyalbany” uses its own product as a gift.

Moreover, you can get some ideas from your competitors by monitoring them and learning what they choose as a gift.

2.Choose the Criteria for your Instagram giveaways

Is the age of participants important for you? Or the location of them? So, mention them. We strongly suggest that you also include the time of the beginning and end of your giveaway contest.

Results show that 1-2 weeks could be the best duration time. As far as the half-life of an Instagram post is about 19 hours, you should post your Instagram giveaways post several times during this time.

3. Choose a specific theme for your Instagram giveaways

Do you want your audience to celebrate what is important for you? Choose a theme. For example, your brand anniversary could be a good choice.

4. Select a winner and notify her/him of your Instagram giveaways

Before announcing the winner, inform your audience about the time.

There are different options to select a winner; you can choose a winner manually or by using AiSchedul’s service. Once the winner is selected, introduce him/ her.

You should also notify the winner how the prize will be delivered.

How to make the most of Instagram giveaways

If you decide to set up a giveaway post, try to keep your Instagram giveaway instruction easy and straightforward. Your post content should be as explicit as possible. Does it take too long for you? Are you busy? Do not worry, AiSchedul saves your time.

AiSchedul

It is a management service that provides you with many features to help you manage your Instagram account and run Instagram giveaways to increase your followers. Choose AiSchedul as your Instagram management, and free your mind about your Instagram actions.

Final thought

To put it in a nutshell, an Instagram giveaway is one of the best options, which increases your followers and grows your Instagram account.

List everything your followers need to know about your giveaway campaign on each post you share and try to share your instructions most easily.

Use the mentioned ideas to enhance your business and improve your brand. Give Instagram giveaways a try.

Is there anything we forgot to mention? Please let us know, and leave a comment for us.

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