Wondering when is the best time to post on Instagram? Timing plays a crucial role in maximizing your reach and engagement. If your content appears in your target audience’s feed when they’re online and ready to engage, it’s more likely to get traction.
By posting when your audience is most active, you can significantly gain more engagement and visibility. In this guide, we’ll uncover the best time to post on Instagram to enhance your Instagram marketing strategy.
Quick Answer:
| Day | Best Times to Post on Instagram |
| Monday | 10 AM and 2 PM |
| Tuesday | 12 PM to 10 AM |
| Wednesday | 8 AM, 2 PM, and 6 PM |
| Thursday | 3 PM and 8 PM |
| Friday | 12 PM to 1 PM and 8 PM to 9 PM |
| Saturday | 11 AM and 3 PM |
| Sunday | 1 PM and 5 PM |
Table of Contents
What Is the Best Time to Post on Instagram in 2024?
The time you post on Instagram matters because it increases the chance of your content being seen and engaged with. On the other hand, if you share your posts at a time when fewer people are online, your posts will be shown at the lowest part of the Instagram timeline and people may not see it.
However, there is no one-size-fits-all answer to the question, ‘What is the best time to post on Instagram?‘ The ideal posting time can vary significantly depending on your target audience, type of content, the industry you’re promoting, and your geographical location. Posting when your audience is most active boosts visibility and increases Instagram engagement. So, let’s look at the optimal times to post on each day of the week.
Best Time to Post on Monday
Wondering what is the best time to post on Instagram on Monday? The ideal time is between 12 PM and 1 PM. With the start of the workweek, people are more likely to check Instagram during lunch, giving your Instagram posts maximum visibility and engagement.
Best Times to Post on Instagram on Tuesday
The best time to post on Instagram on Tuesday is 12 PM to 10 AM. Compared to Mondays, Tuesday engagement is nearly twice as high.
Best Time to Post on Instagram on Wednesday
The best times to post on Instagram on Wednesday are 8 AM, 2 PM, and 6 PM.
Best Time to Post on Instagram on Thursday
The optimal time to post on a Thursday falls between 3 PM and 8 PM.
Best Time to Post on Instagram on Friday
The best times to post on Instagram on Friday are from 12 PM to 1 PM and 8 PM to 9 PM.
Best Time to Post on Instagram on Saturday
The best time to post on Instagram on Saturday is between 11 AM and 3 PM.
Best Time to Post on Instagram Sunday
The best time to post on a Sunday is between 1 PM and 5 PM.
When Is the Best Time to Post on Instagram by Industry?
It’s essential to post at optimal times according to your industry to succeed on Instagram. Below is a breakdown of the best posting times for various businesses.
| Industry | Best Times to Post on Instagram (Weekdays) | Best Times to Post on Instagram (Weekends) | Best Days to Post on Instagram |
| Travel and Tourism | 10 AM to 12 PM, 7 PM to 9 PM | 9 AM to 11 AM, 4 PM to 6 PM | Tuesdays and Wednesdays |
| Fashion and Apparel | 12 PM to 2 PM, 7 PM to 9 PM | 9 AM to 11 AM, 5 PM to 7 PM | Weekends, especially Saturdays |
| Fitness and Wellness | 6 AM to 8 AM, 5 PM to 7 PM | 8 AM to 10 AM, 4 PM to 6 PM | Tuesdays and Wednesdays |
| Food and Beverage | 12 PM to 2 PM | 5 PM to 7 PM | Friday, Saturday, and Sunday |
| Digital Marketing/Social Media | 9 AM to 11 AM, 1 PM to 3 PM | 10 AM to 12 PM (Limited activity) | Monday to Thursday |
| IT Brands | 10 AM to 12 PM | 1 PM to 3 PM | Tuesday, Wednesday, and Thursday |
| Hospitals & Healthcare | 10 AM to 3 PM | Not Recommended | Tuesday to Friday (Worst: Sundays) |
| Restaurants | 10 AM to 2 PM | Not Recommended | Weekdays |
| Schools & Education | Wednesday: 2 PM to 4 PM, 9 PM | Not Recommended | Wednesday |
How to Find the Best Day and Time on Instagram For Your Business?
To find the best time to post on Instagram today for your business, you can try one of these ways:
1. Use Instagram Insights
To find the best day and time on Instagram for your business, you can use Instagram Insights, which are available for business or creator accounts. It can provide data like follower demographics and activity patterns to schedule your Instagram posts for maximum engagement and visibility.
How to Access Instagram Insights?
To access Instagram Insights and find the best times to post on Instagram, follow these steps:
- First, ensure your Instagram account is set to Business or Creator account.
- Then, open the Instagram app and go to your profile.
- Tap the three-line menu at the top-right and select ‘Insights.’
- Next, tap ‘Total Followers,’ then scroll to ‘Most Active Times.’
- Finally, toggle between days and hours to view when your audience is most active.
For Instagram web:
- Log into instagram.com.
- Then, go to your profile and click ‘View Insights’ under your bio.
- Scroll to ‘Followers’ for audience activity details.
2. Employ Instagram Creator Studio
To find the best day and time on Instagram for your business, use Instagram Creator Studio. It provides in-depth audience insights, helping you tailor your posting schedule for optimal engagement and visibility based on follower behavior.
3. Try AiGrow Instagram Management Service
AiGrow is an all-in-one Instagram management service designed to enhance your posting strategy by identifying the best times to post on Instagram.
AiGrow’s dedicated account managers will provide weekly and monthly analytical reports to keep you updated on your account’s performance.
Additionally, AiGrow’s content creation team produces engaging videos and reels designed to capture your target audience’s attention. They strategically use Instagram hashtags and captions to boost your visibility and engagement. Furthermore, AiGrow’s organic growth approach, backed by a 14-day money-back guarantee, strictly adheres to Instagram’s rules, ensuring targeted and guaranteed results. It guarantees 100% safety and security, giving you peace of mind while elevating your Instagram success to new heights.
Conclusion
The best time to post on Instagram can significantly impact your content’s performance. Posting when your audience is most active increases engagement and reach. By strategically aligning your schedule with your audience’s peak active times, you can maximize visibility and grow your followers effectively.
Also, remember that consistency is the key to building a strong Instagram presence, in addition to posting at the right time. Use AiGrow to schedule posts at peak times, ensuring maximum visibility and engagement. Keep track of performance through detailed analytics reports, and adjust your strategy based on real-time data. With AiGrow, you can effectively grow your Instagram marketing strategy on the right path.
FAQs
Finding the best time to post on Instagram today can make a big difference to your engagement. This FAQ section covers the extra information you need to know, providing expert insight and practical tips.
Q1. What Is the Worst Day to Post on Instagram?
Sunday is generally regarded as the worst day of the week in terms of engagement levels. On Sundays, people aren’t as attached to their devices because they’re preparing for the week. Thus, Sundays have the least interaction, and consequently, it is among the worst days to post on Instagram.
Q2. What Is the Best Day of the Week to Post on Instagram?
The best day of the week to post on Instagram is Monday, with Friday also showing high engagement rates.
Q3. What Are the Best Times to Post Instagram Reels?
According to recent studies of posting reels, the ideal times to post Instagram reels are weekdays between 10 AM and 2 PM. Moreover, Tuesdays and Wednesdays have higher engagement, lasting until 4 PM.
However, engagement can vary. So, testing various posting times is essential to determine what resonates best with your audience. Along with timing, optimizing Instagram reels depends on factors like a catchy video hook, trendy sound effects, and how Instagram’s algorithm ranks your content.
Q4. Is It Better to Post on Instagram in the Morning or at Night?
The best time to post on Instagram for likes and interaction depends on your audience. Posting in the morning captures users checking their phones early. Evening and night posts are appealing to those relaxing after work or scrolling their Instagram page late at night.